Impact of Social Networking Sites on Society

Sumiti Sehgal

Abstract


Social networking sites such as Facebook, MySpace, and Twitter are amongst the most popular destinations on the web. No doubt in some cases this has contributed to Internet Addiction Disorder, but have they on the whole had a positive effect in our lives? Some believe that the benefits provided by social network sites such as Facebook have made us better off as a society and as individuals, and that, as they continue to be adopted by more diverse populations, we will see an increase in their utility. Anecdotal evidence of positive outcomes from these technologies — such as political activities organized via Facebook or jobs found through LinkedIn — is well-known, but now a growing corpus of research on social networks sites supports this view too. Social networking sites, such as Facebook, Twitter and MySpace are examples of communication tools available online. With proliferation of social networking online comes impact on society; a difference in what people do and how they do it. Changes in society are simultaneously useful and negative and this is the case with the impact of online social networking. This paper aims to look at the positive effect that interaction through social networking sites has on today’s society in relation to the modern media concept of greater interaction.

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ISSN : 2251-1571